COP 3 - Names and Other Ideas

Macaroni Cheese;

Masc
-'mac & cheese' - simplified shorter version
-strong typeface, either sans serif or serif
-simplistic graphics and imagery
-wording 'creamy, cheesey, thick, rich'
-emphasis on quick and easy to cook
-dark colours

Fem
-'macaroni cheese' - longer, more detailed
-cutesy, handwritten style type
-pastel light colours
-decorative graphic elements
-wording 'healthy, light'
-emphasis on health element





Lasagne;

Masc
-'steak' lasagne, use of word 'meat' - 'meat sauce'
-wording 'rich, red wine, creamy, hearty, strong'
-dark colours
-focus on meat quality
-strong typeface, sans serif or serif
-simplistic graphics

Fem
-'oven ready' - emphasis on cooking element
-wording 'light, comforting'
-tomato sauce rather than meat sauce
-free range egg pasta
-natural ingredients