After experimentation, the final typeface was decided - Microsoft Yi Baiti. This is a clear and legible sans-serif typeface that gives the brand a fresh and modern look whilst adding elements of formality and luxury. The capitalisation of the lettering again adds to this idea.
The logo is a square filled with the crocodile skin pattern - the square adds an element of control and formality to an otherwise busy, chaotic and random pattern. This pattern keeps the brand’s ‘fun’ attitude and helps lighten the other more serious parts of the design.
The colours used are fairly neutral and not gender specific, keeping the target audience as wide and varied as possible. The removal of the original bright garish green has added a classier and more laid back aesthetic to the brand.
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