Following research, initial ideas have been produced.
It was decided to keep the crocodile within the design somehow - this would help keep the link between the old and new branding and stick with the brand roots.
Crocodile imagery has been collected, ranging from silhouettes to crocodile heads, and experiments have begun using vectorised shapes.
It has been decided that the body silhouette will work best as it is least decorative and has a sleek and professional appearance.
The green colour was also experimented with, testing a variety of shades and styles that would give the brand a better look over the current bright garish shade.
The typeface has also started to be played around with and a variety of different fonts have been used. Each typeface gave the brand a different image - from very formal serif typefaces such as Garamond to less serious styles such as Futura.
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