COP 1 - Further Developments

Further experimentation was carried out on the logotype. The background patterns opacity was adjusted to varying degrees, demonstrating how the text appeared on the different shades of colour.

The pattern was also used to fill the text but this was unsuccessful as it made the text too light and not as legible.

The piece of pattern used for the ‘O’ was too cheesy and did not portray the brand in a luxury way. This was similar to the brand name created out of the pattern - it was too tacky and gave the brand an undesirable aesthetic.