The first prototype uses a serif font, Garamond, in uppercase. The slogan/tagline ‘custom contouring’ is used underneath the brand name. Neutral colours are used, grey, white and a pale green. The logo is the silhouette of a crocodile - this is a classier and less childlike take on the original crocodile character.
All packaging and labels include minimal decoration, with a focus on simplicity and formality.
The second prototype uses a sans-serif font, Source Sans Pro, in uppercase. The absence of serifs gives the overall design a more modern and friendly aesthetic. The slogan/tagline ‘custom contouring’ is used underneath the brand name. Again, neutral colours are used, grey, white and a pale green. The logo has a more prominent role in comparison to the previous design, which reduces the formality and seriousness slightly.
The third prototype again uses a sans-serif typeface, Microsoft Yi Baiti, in uppercase. The slogan/tagline ‘custom contouring’ is used underneath the brand name. The same neutral colours as before are used, grey, white and a pale green. The crocodile logo has been replaced by a crocodile skin pattern. This is used in a similar way to the silhouette, appearing on packaging and labels. This pattern creates an interesting USP for the brand and helps make them recognisable amongst the market.
No comments:
Post a Comment