In order to meet target market needs as well as possible, research has been undertaken so that a variety of clients needs can be addressed.
1 - Young child (female approx. age 4).
Girly. Pink colours. Sparkles. Feminine style. Jelly style material. Imagery e.g cherries.
2 - Older woman (female approx. age 60).
Classy style. Neutral colours. Casual style. Comfort first. Foam. Minimal detail. Age appropriate.
3 - Golfer (male approx. age 50).
Stylish. Neutral colours. ‘Manly’ style. Outdoor wear. Comfort. Sports wear.
4 - Mother (female approx. age 32).
Comfort and practicality. Quick. Easy. Suitable. Indoor and outdoor. Feminine colour. Foam.
5 - Surgeon (male approx. age 40).
Work place approved. Standards met. Toe covered. Comfort. Hygiene. Appropriate. Suitable. Safety. Neutral. Clean.
6 - Business workers (female approx. age 28).
Appropriate. Neutral. Comfort. Suitable. Formal. Black.
Gathering this information is useful in creating a brand style that will appeal to a wide and varied audience as well as meeting all other requirements.
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