COP 2 - Practical - Adding a Character

I didn't feel like my initial designs were working that well, so I decided to think about adding more imagery into the design.

I did come across some vector imagery of celery online that I thought about incorporating into the design, but I felt like this was perhaps too impersonal and not that inviting.



Following this, I considered incorporating a character into the packaging.

After a quick online search I came across this cartoon image of some celery which I felt would be ideal for the development of my branding.



I added some colour to make the design vibrant and almost 'childlike' as such.



I tried the character out on a few different backgrounds with some typography alongside it.

I did feel like this better resembled junk food with the character incorporated.