After settling on the 'Badaboom' typeface, I started thinking about how I could incorporate this into packaging.
I had come across lots of 'explosion' type shapes on other junk food packaging - I think this adds energy, movement and excitement to the packaging, something that attracts young children.
I found a 'puff' type explosion and started playing around with this alongside the typeface.
I decided to put this onto a basic 'crisp packet' shape and adding a small image of some celery to allude to a 'window' in the packaging where the sticks would be seen.
I felt like this was too bland and didn't 'pop' enough in comparison to other junk food packaging.
I chose to switch the colour palette up to brighter, more fluorescent shades and made the type more dynamic by enlarging it and putting each letter on a slant.
No comments:
Post a Comment