After colour sampling, I started looking at typefaces I could potentially use.
I wanted to go for a comic/cartoon style to fit in with the junk food theme and give that 'cheesey' element to the packaging.
'BadaBoom'
'Shaka Pow'
'Cheesburger'
'Bubblegum'
'Jelly Doughnuts'
I then started thinking about names for the healthy snacks I was branding. After trying out a few I decided that I really liked 'Celery Stix' and felt that the 'x' on the end of the stix added that 'cool' edge that children are drawn to and made them fit in within the junk food market.
After settling on 'celery stix' I chose to start playing around with colour and things such as drop shadows, making the text appear '3D'. I had noted that this was very popular within typography in the junk food market.
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