COP 2 - Practical - Designing the Reverse

Once the front of the packaging was done, I set about designing the reverse.

Because of the positioning of the celery on the front of the packaging, I was able to incorporate the 'back' of the celery onto the reverse, as if it had 'overlapped' as such onto the other side.




I added a few basic elements such a barcode, an EatSmart label and some 'fun' slogans to again attract a younger audience.

I wanted to add more to the back but there was no need for an ingredients list or nutritional table as the only contents inside the pack were simply celery sticks.