To bring the project back to a properly informed focus, I decided to use Sour Patch Kids packaging as a main influence for my brand development.
To emulate the design slightly, I started by putting a 'splodge' shape onto a bright background.
I decided to add some typography onto the design using the font 'Jelly Donuts'.
I played around with adding some celery onto the design in a similar way to Sour Patch but I felt like this wasn't working too well.
I decided to make the celery character a lot bigger and make it the main focus of the packaging - I also thought about adding a little slogan such as 'crunchy n cool' to appeal to a younger audience.
In order to help 'build' the brand, I came up with a fictitious name 'Eat n Go', which I felt was friendly and personable and went with the theme of the branding.
I put all the elements together into a mock up of the front of the packaging, adding a circular window so that the celery sticks were able to be seen before opening.
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