Differences between the men's and women's designs;
Brand names - men's is simplistic, 'real/genuine' which men like - women's is based around handmade, home-cooked nature, word kitchen relates to this.
Both products are free range and organic, but only the women's designs feature this information. It is not present on the mens.
The men's designs feature small 'bullets' of information on the front regarding cooking time and ease of cooking. This appeals to men as research suggests they want to spend as little time in the kitchen as possible. I have not included these on the women's designs as it is less of an importance to them (stereotypically).
Descriptions of products - men's is a lot more simple and non-descriptive, women's includes descriptive words and extra bits of information e.g 'free range' 'low fat'.
Hierarchy of information - nutritional data is bigger and main focus on back of women's product as research suggests women are more interested in the nutrition of food and how it benefits them. The nutritional data is smaller and less significant on the men's design as men are less likely to look at this sort of thing.
Illustrations - men's are more freehand, simplistic and scrawled, which matches the nature of the chosen typeface. The women's are more considered and detailed - which reflects the hand-crafted theme of the design.
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