Grub Food Co.’ for the men’s packaging. ‘Grub’ is an informal term for food, which I felt was ideal as I wanted to keep a casual, informal element to my designs.
‘Proper’ was added as an informal British term, which implies that the food is ‘genuine’ or ‘real’. ‘Realness’ is something that Grayson Perry discusses in his book The Descent of Man, where he implies authenticity, genuiness and legitamacy is the ‘pinnacle of hetero masculinity’.
I also felt that having ‘Co.’ at the end of the name added an industrial element that again hinted towards a more masculine feel.
I started playing around with placement of pasta silhouettes to see how the packaging could be shaped in a fun and quirky way. I quite liked the idea of cutting out the pasta shape so that the silhouette just alluded to the ingredients.
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