Lo Siento, Barcelona based design agency created brand Identity and design for Sandro Desii's Italian pasta and ice cream manufacturer packaging.
"The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed."
I really liked the design of this pasta packaging, and I felt the simplicity of them worked really well. Having half the food on show was an effective way of adding colour, alongside a picture of the pasta once cooked. The bold black typeface against the white background looked really contemporary and I also think the little vectors added a fun touch.
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