For the second version of the men's packaging, I went with the handwritten style typeface and illustrations.
I really loved how this looked and was certain I preferred it to the American diner style typeface version.
I felt with this version, it was easier to tie it all together using the crayon brush tool. By pure luck the nature of the brush was almost the exact same as the typeface I had chosen, which made it a great way to keep add continuity to the sleeve design.
The second version of the sleeve included all the same details and elements that the first version did, except they were slightly adjusted to match the different typeface style etc.
I changed the line around the ingredients to the crayon style to match the illustration on the front - same with the outline around the information on the front.
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