Overall, I feel my designs worked really and were extremely informed by the research undertaken in my essay.
The main aim of the project was to demonstrate how the exact same product, the same meal with identical ingredients could be branded and packaged in two different ways in order to appeal to either a male or female audience.
A number of techniques and features were used in order to target each gender and when the designs are placed next to each other, you can see a clear differentiation between the two, despite the inner contents being the same. Each small element adapted in the designs all combine together to create two very different sleeves.
The women’s sleeves used lighter colours, more rounded shapes, script style typefaces, descriptive language and highlighted sustainable and eco-friendly elements such as organic produce and free-range eggs.
The men’s sleeves were vastly different - using much darker, earthier colours, geometric shapes, strong capitalized typefaces, simplified language and highlighted elements such as quick cooking time and high protein content.
I believe focusing on these unique features has allowed me to effectively target each gender in different ways. Research undertaken for my essay has greatly helped me understand how to design for gender and appropriately choose colours, shapes and typefaces. Research into consumer buying behavior according to gender also really helped me when it came to choosing what to include within the designs.
The laminated finish gives the sleeves a professional and finished look and helps make them look believable alongside other products from the market. Careful choices regarding colour and type also meant that the designs looked polished and refined when comparing them to real life examples.
To improve, I would have personally liked to have used a glossier varnish when laminating the sleeves, however this would have produced difficulties in folding the designs on this small scale.
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