I looked at potential typefaces to use within the sleeve design. I felt that both serif and sans-serif typefaces would be appropriate for the male design, but either way it worked best capitalized for the masculine element. This added a strong and bold feel to the design that I felt best appealed to a male audience.
I felt it was best to go with a handwritten style typeface for the women's packaging - research suggests that women are more drawn towards styles that reflect a ‘handcrafted’, ‘homemade’ feel when it comes to food packaging.
I looked at potential typefaces to use within the sleeve design. I felt that both serif and sans-serif typefaces would be appropriate for the male design, but either way it worked best capitalized for the masculine element. This added a strong and bold feel to the design that I felt best appealed to a male audience.
No comments:
Post a Comment