COP 3 - Women's Final Designs

  

Following some feedback on the women's designs, I adjusted a few things to refine them.

I reduced the size of the flick on the M and seperated the M from the C - this refine the design and made it easier to read.

I added 'free range' to the lasagne rather than the 'organic' on the macaroni - this showed differentiation in the products and stopped them looking too similar.

I added some pasta shapes to the lasagne that I felt best resembled the product itself - this was to help tie in to the the pasta tube illustrations featured on the macaroni cheese packaging.

I described the lasagne as 'made with low fat beef and three layers of free-range egg pasta' as opposed to the simplicity of the men's 'made with 3 layers of pasta, beef bolognese and cheddar'.

I added an organic and free range badge to the front of the women's packaging - these were not present on the men's as research suggests they care less for this sort of information - even though they still applied for the product inside.

The cooking instructions were the exact same for both genders, however the typeface Geosans for the women's was a lot lighter and gentler than the capitalized men's version.