COP 3 - Women's Version 2

Overall, I was quite happy with the original designs for women's sleeve, however there were a few things I wanted to change and add after some feedback from my peers.

I made the text smaller and added a line underneath - I felt this stopped the type 'floating' in the middle of the page and also the pink helped link the 'lucys kitchen' in better.

I also made the 'organic' smaller - I felt it didn't need to be as much of a focus as the main text, although I felt it was still important to include it.

I added a description of the product underneath the line that read 'made with free-range egg pasta and a light cheese sauce'. This was totally different to the men's which read 'made with a rich and creamy sauce and melted cheese'. The descriptions I chose for each design based on a variety of stereotypes and views on each gender. For the women's I highlighted the free-range nature of the pasta and described the sauce as 'light'. For the men's, I described the sauce as 'rich and creamy' and put added the fact that 'cheddar' was included.